As Global Creative Director for Automotive at Imagination, Ben creates immersive and engaging experiences across every platform that are targeted to better engage the increasingly fragmented way audiences consume - and improve business through creative technology powered narrative experiences that bridge the gap between physical and digital engagement. His experience is a unique combination of events, experiential and immersive technologies including - Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), Artificial Intelligence (AI), mobile, feature film production, TV, publishing, mobile and console gaming development and brand communications. He has creatively led projects and run creative departments both agency and client side including Saatchi & Saatchi, SapientNitro, Ogivly & Mather, Google and Accenture, in London, LA and New York and worked with brands including HBO, Nike, Red Bull, McLaren Automotive, The Simpsons and Audi. His decades of experience has helped create culturally significant work, recognised by the public and experts including Bafta, Cannes Lion and D&AD awards. In addition he is currently studying Data science, machine learning, Ai (Neural Net) at Harvard University